Johnson to Lead the Friends’ Efforts in Support of Sleeping Bear Dunes National Lakeshore
The Friends of Sleeping Bear Dunes has hired Laura Ann Johnson as its first executive director. Johnson, a long-time board member and volunteer with the Friends, will be responsible for leading the organization into a new era of growth while continuing its mission of protecting resources and heightening visitor experiences in partnership with Sleeping Bear Dunes National Lakeshore.
“I am incredibly honored to step into the role of the first executive director of the Friends of Sleeping Bear Dunes and am excited to lead the organization into its next chapter alongside our volunteers and supporters,” said Johnson. “This is a tremendous opportunity for us to craft a fresh strategic vision as we expand our impact and deepen our support of the Lakeshore”
As the executive director, Johnson will lead the Friends’ overall growth and enhance its support of the Lakeshore specifically through increased fundraising, volunteer retention and recruitment and development of programs and projects. Johnson will set the organization’s new strategic plan and work closely with the National Park Service team to aid their efforts. She will also foster strong relationships with community members, volunteers and donors, and expand awareness of the organization throughout Leelanau County, the state of Michigan and beyond.
Johnson joins the Friends after an 11-year career with Cherry Republic where she held a number of progressive roles in marketing, management and human resources. Most recently, Johnson led the company’s employee experience team, guiding strategy and implementation of programs directed at employee retention, education and morale. Prior to her time at Cherry Republic, she was the Director of the Leelanau Outdoor Center. Johnson holds a bachelor’s degree from DePauw University in Greencastle, Ind. She resides in Maple City, Mich., with her husband and two children.
She will begin her role with the organization in late October.